Multi-Channel Retailing

Multi-Channel Retailing

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As one of the first textbooks to present a comprehensive view of multichannel retailinga€”the practice of trading through several selling channels concurrentlya€”Multichannel Retailing is critical for any student preparing for todaya€™s job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.Kiosks with too many options or unfriendly interfaces may deter agt; Customers who prefer human interaction may not be as amenable to ... Viking Range Corporation provides interactive kiosks for its dealers, retail accounts that they service, andanbsp;...

Title:Multi-Channel Retailing
Author: Lynda Gamans Poloian
Publisher:Fairchild Books - 2009-06-08

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