Implicit Measures of Attitudes

Implicit Measures of Attitudes

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Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.... theorizing about the nature of the attitude construct (Fazio aamp; Olson, 2003; Greenwald et al., 2002; Wilson, Lindsey, aamp; Schooler, 2000). ... Indeed, Allport might have invoked attitude to refer to the position of a sprinter awaiting the starting gun, or a student slumped in his chair after ... When someone remarks that George a€œhas an attitude problem, a€ or a€œa bad attitude, a€ one may safely infer that George has ananbsp;...

Title:Implicit Measures of Attitudes
Author: Bernd Wittenbrink, Norbert Schwarz (Dr. phil.)
Publisher:Guilford Press - 2007-01

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