If youave ever struggled to craft a persuasive message that really hits the spot youall know itas harder than it looks. Wouldnat it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, thatas exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. Itas the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.C. News that their property is built over an old graveyard. Just because you ... I write up all five a#39;secretsa#39;, come up with five quiz pages and then alternate them a one page of secret, one page of quiz. Thata#39;s the first draft of the ... Are you imagining? Well, thata#39;s [name], a remarkable espresso that is, quite simply, like no other.
Title | : | Brilliant Copywriting ePub eBook |
Author | : | Roger Horberry |
Publisher | : | Pearson UK - 2013-07-31 |
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